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Would you like your own stylist on demand help you decide what to wear?
Dressing angst. We've all had it. Does this outfit make me look fat? Is it inappropriate for work? Is it something someone may wear half? Should I just give up and stay in bed forever?
It's then we need help and advice from people we trust.
"I've sat in a changing room in my underwear for ages waiting for my friends to get back to me, "says Sophia Matveeva, founder of fashion advice app, Style Counsel.
" I want their advice on the outfit I was thinking of buying. "And my friends on WhatsApp were always "
Fashion dilemmas likes her the idea for an app to help women crowdsource advice from stylists and sister fashionistas in a safe, troll-free environment.
"Young women have always cared about what others think about their look, but social media has this," says Ms Matveeva.
"Your image can reach far more people than ever before - it's like being a celebrity, and this has made us a lot more worried. "
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Style Counsel
Style Counsel founder Sophia Matveeva believes fashion is a social activity
Style Counsel users wanting advice on an outfit can post a photo and receive "yes" or "no" answers from other users, or more detailed advice from vetted fashion stylists and bloggers "within minutes", she says.
So far around 7,000 people have downloaded the app, and more than 90 stylists are on hand to dispense advice. Photos are being uploaded from North America and Australia, as well as the UK, she says.
Fashion advice is a growing business, with dozens of apps, such as AskAnna, Mallzee and StyleDotMe, springing up, primarily targeting young women.
Image-focused social media platforms such as Instagram and Pinterest have been a key place for fashion enthusiasts to share ideas and opinions for some years.
And all this data about people's like and dislikes is gold dust for retailers.
Our platform tells them why - that's valuable feedback, "says Ms Matveeva.
This endless appetite for customer data undoubtedly prompted retail giant Amazon to launch its Echo Look camera. The $ 200 (£ 150) voice-controlled device - powered by Alexa - can take full-length photos and videos of your outfit and send them to the accompanying smartphone app.
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Amazon
Amazon's Echo Look camera and app will give advice on which outfit suits you best
A "style check" function then is photos and gives its algorithmically-derived opinion of which outfit is better, based on fit, color, style and current fashion trends. Amazon says its own panel of fashion experts has helped develop this function.
But women are more impersonal form of advice, appeal to social, sharing-obsessed twentysomethings?
"Women, more than men , are social creatures - AI will never stop us talking to each other, "says Ms Matveeva.
"We need human-first technology, Girls will always want the approval of the cool girl at school, and on Instagram there are millions of cool girls."
Most young people like to search for and buy clothes online via their mobiles these days - no queues, less stress.
But
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